Our team puts you at the center of everything we do.
Richard Crandall
Owner / Investment Advisor Representative
Richard has been a dedicated part of EPI since 2000, even prior to becoming the owner, along with his wife, Kaye, in 2017. With extensive expertise in retirement and income planning, asset allocation, and wealth transfer strategies, he has successfully managed well over $200 million in assets helping his clients achieve their financial goals. Richard holds a bachelor's degree in linguistics from the University of Michigan (1985) and earned his Life and Health Insurance license in 2002. He obtained his securities license in 2010 and became an Investment Advisor Representative in 2011. Richard is deeply committed to acting in the best interests of his clients, fulfilling his fiduciary duty with the highest degree of integrity.
Outside of work, Richard enjoys golf, history, and politics. He also loves traveling with his wife. They reside in Metamora, MI and are active members of their church. The couple has four adult children—Mackenzie, Sterling, Jessica, and Joey—and four grandchildren: Harper, Loralee, Cooper & Jensen. Their family also includes their four beloved dogs: a Goldendoodle, an Aussiedoodle, and two Double Doodles.
Richard's mission is to help families align their financial plans with their estate plans, ensuring they preserve more of their hard-earned money throughout the three key phases of their financial lives: Accumulation, Preservation, and Wealth Transfer.
Kaye Crandall
Owner / Chief Executive Officer
Kaye has over 30 years of experience in business and management, having worked at both a CPA firm and a property management company prior to joining EPI in November 2002. Kaye’s education and expertise have played a key role in growing EPI into the thriving business it is today. In 2003 she earned her life and health insurance license, and in 2017 she became a co-owner of the company, alongside her husband, Richard. Known for her honest, no-nonsense, and practical approach to business, Kaye also brings warmth and compassion to her employees and clients alike. As a strong leader, Kaye values direct communication and encourages creative thinking and efficiency in serving clients to the highest standard.
Outside of work, Kaye and Richard are proud parents of four children and grandparents to two granddaughters, Harper and Loralee, and two grandsons, Cooper and Jensen. Kaye & Richard are both actively involved in their church, and enjoy serving others, passing on their values of honesty, hard work, and compassion. Kaye enjoys dedicating her free time to her many hobbies which fuel her passion for creative expression: photography, gardening, sewing, and especially quilting, where she enjoys using her long-arm quilting machine.
